Facial cleansing: practical tips for clean, balanced skin

Facial cleansing is the first step of daily skincare and one of the most important for keeping the skin healthy, balanced, and radiant.

It’s not just about removing impurities and make-up, but also about creating the ideal conditions for the skin to function at its best, day after day.
Properly cleansed skin is more receptive to subsequent treatments and less prone to imperfections and sensitivity.

Understanding how to choose the right products and how to adapt cleansing to different moments of the day allows this seemingly simple gesture to become a true ally in maintaining skin well-being.

How to choose cleansing products

To build an effective facial cleansing routine, it is essential to start by selecting the most suitable products.

Facial cleansers should primarily be chosen according to your skin type: sensitive, dry, combination, oily, or mature. Identifying your skin’s specific needs allows for a more targeted and effective cleansing approach.

Another often overlooked aspect is that the skin changes throughout the day, and with it, its needs evolve as well.
For this reason, facial cleansing is recommended twice a day, using products designed for each moment.

In particular, evening cleansing requires extra attention: to achieve effective cleansing, it is helpful to combine complementary cleansers, as is done in double cleansing.

The deep cleansing power of double cleansing

When evening cleansing needs to address make-up, sunscreen, pollution, and impurities, it can be helpful to adopt a more structured approach.
This is precisely where double cleansing comes in, a method designed to enhance cleansing effectiveness without compromising the skin.

In recent years, double cleansing has taken on a central role in more mindful facial cleansing routines.
In the presence of make-up, sun filters, and persistent impurities, a traditional facial cleanse may not be sufficient to completely remove all residues, particularly those that are oil-soluble. Double cleansing was created to improve cleansing efficacy: through two complementary steps, it allows the skin to be cleansed more deeply and selectively, reducing the risk of buildup and optimally preparing the skin to receive subsequent treatments.

Double cleansing is like a two-step dialogue:

• an oil-based step, which dissolves make-up, sebum, and oil-soluble impurities
• a water-based or foaming step which removes remaining residue and completes the cleanse

The principle behind it is that “like dissolves like.”

In the first step of double cleansing, cleansing oils and balms are used; in the second, water-based cleansers such as cleansing milk, gels, mousses, creams, lotions, micellar waters, or cleansing powders activated with water are applied.

Practical Tips

• Apply the cleanser to the face and neck using gentle, controlled movements
• Massage the product onto dry skin, only afterwards emulsify with a small amount of water
• Avoid excessive rubbing, especially if you have sensitive skin

Rinse thoroughly or use a damp cotton cloth, pads, or soft sponges to remove the cleanser. Pay special attention to the sides of the face and the neck, which are often overlooked, as leftover residue can contribute to the appearance of skin imperfections

Eye area cleansing, a gesture that requires care

Within the evening cleansing routine, some areas of the face require extra attention.

Among these, the eye area is certainly the most delicate: the periocular skin is thinner and more sensitive than the rest of the face, and therefore demands greater care.

Often, when removing eye makeup, especially waterproof mascara, people tend to move too quickly and aggressively, risking that cosmetic product entering the eyes, causing stinging or irritation.

To safely and gently remove eye makeup, here are some Kris Beauty tips:

1. Remove mascara from the lashes

• Apply a small amount of eye makeup remover on the cotton pad and then to the lashes and gently massage in downward motions, until you feel the mascara starting to dissolve.
• Rinse with lukewarm water or use slightly damp cotton pads, removing the product with gentle movements.
• Repeat this step as needed until the mascara is completely removed.
• Finally, dry the eye area with a soft cotton cloth, gently patting without rubbing.

2. Remove eyeshadow from the eyelids

• Follow the same steps, but massage from the inner to the outer corner of the eye to prevent any residue from falling into the eyes.
• For more intense makeup, it is necessary and recommended to repeat the procedure.

For a safe and effective result, it is essential to cleanse specific areas in sequence:

• Eyes and eyelids
• Lips
• Face and neck
• Décolleté

There is no strict order to follow, rather, it is about a targeted and mindful approach: dedicate the necessary time and care to each area, avoiding transferring makeup or dirt from one zone to another.

Never start removing eye makeup by spreading residue across the rest of the face: this can clog pores, become comedogenic, and contribute to skin imperfections. Cleansing “by area” is therefore the best method for healthy, radiant, and perfectly clean skin.

Effective facial cleansing: the foundation of your skincare routine

An effective skincare routine always begins with mindful facial cleansing.

Incorporating double cleansing into your evening routine, choosing products that respect the skin’s pH, adapting cleansing to different times of the day, and paying attention to the most delicate areas of the face are simple gestures, but they make a decisive difference over time.

Properly cleansed skin appears more radiant, balanced, and receptive to skincare treatments, reducing the risk of imperfections and sensitivity.

Cleansing is not just the first step of your skincare routine: it is the foundation upon which to build clean, healthy, and naturally glowing skin.